EMA
Many people struggle with emotional regulation while communication with others: in this project the team researched how this problem affects texting behaviour, and how to ameliorate this problem.
Type
Softwares
When
Context
Methods/Tools
Desk Research
Digital Ethnograpy
User Journey Map
Personas
Interviews
MVP Testing
Introduction
What is EMA?
Ema (short for Emotional Messaging Assistant) is a phone keyboard application that through AI and NLP (Natural Language Processing) gives feedback in real time in digital conversations to make people more aware of their behavior and helps them to be better communicators.
